huupe is building a generation-defining platform at the intersection of sports, gaming, and connected hardware.

Their first product, the huupe mini, transforms a classic mini hoop into a dynamic, interactive game console — bringing movement and competition into everyday spaces. Their flagship product, the huupe PRO, is the world’s first smart basketball hoop with a built-in screen that lets players train, track their performance, and compete against others — all from their driveway or home gym.

Founded by two longtime friends who used to play mobile basketball games while living in different cities, huupe was born from a simple belief: that physical sports should evolve without losing the fun, energy, and connection that make them meaningful. Backed by a team with deep experience in product design, engineering, branding, and basketball culture, huupe is creating new ways for athletes and gamers alike to play.